App Guide: Instagram

by Nor Kanjanahattakij

The Instagram App from ScreenCloud allows you to create a live scrolling wall of Instagram posts that engage your audience. Choose which accounts or hashtags to show and create a visual canvas of your best work, insights, and updates. 

Through the ScreenCloud Instagram app, you can create a small or large digital signage screen wall that shares beautiful images from the sources that matter, updating in real time. Whether this is for your office, store or a one-off event. 

With the ScreenCloud Instagram app you can:

  • Create a live scrolling image wall of Instagram posts
  • Select images using a hashtag or account handle 
  • Choose a light or dark theme for your display

Table of Contents:

Step-by-Step: Here's How It Works

Frequently Asked Questions


1. Install Instagram in your ScreenCloud account

  • To get started, choose the Gallery for Instagram feed by following this link and selecting ‘install app’. Next, you will see a screen which looks like this:

Instagram gallery app for digital signage screens


2. Choose the Instagram content you wish to show

Once you have selected 'Add This App' you will see the settings panel.

Here you will need to decide between the option you would like to pull in:

  • Hashtag or Account - you have two options when deciding on which Instagram content to show on your social media wall; a user’s Instagram feed or a specific hashtag. To choose what to show enter the hashtag or user handle in the setup panel. This does what it says on the tin! So entering ‘@screencloud’ will show posts from the ScreenCloud Instagram account in chronological order and the hashtag ‘#london’ will show posts that have been given the hashtag ‘#london’ from any user account. 

Instagram app setup guide

  • Choose from a light or dark color theme. 
  • Layout - "Single" will show one Instagram post at a time as shown below. Whereas "Grid" will show multiple images:

Instagram show single image

  • The number of photos - if you are using the Grid layout this will determine how many images are shown at one time. 


3. Log in to Instagram 

  • Next, select ‘login’ and authorize the app through Instagram. This will allow you to pull through a feed of live, scrolling results to your digital signage social media wall. 


4. Preview your results

  • Once you’ve connected your account it’s a great idea to check your results. You can do this by hitting ‘Preview App’. This gives you a pop up where you can view what your Instagram scrolling gallery would look like when live on a screen. This also helps with that all-important moderation: 

Gallery for Instagram app preview


5. Add your Instagram feed to your digital signage display

Once you're happy with how your Instagram live feed looks and feels you can add it to a playlist to feed content to your screen. 

  • Click ‘Add App’ and give a name to your Instagram feed. This will help you decipher the difference between different feeds you’ve set up at a later date, which is super useful if you’re looking to add more than one. We’ve called this one ‘Our Instagram feed’:

Instagram gallery app for digital screens

Now navigate to ‘Playlists’ and either add your Instagram feed to an existing playlist or start a new one. You can also edit when the Instagram feed plays by dragging and dropping it anywhere in the playlist.

  • Then set how long you wish it to show for and that’s it! A beautiful stream of Instagram images utilized in your digital signage display to catch attention in any physical location:

Office playlist for digital screens



Can I display the Instagram app in portrait?

  • Yes, the Instagram app can be used within a portrait or landscape display.

Can I use the Instagram app as part of a zoned digital signage display?

  • Yes, when setting up a zoned display you will see the option to ‘Add App’. Any Instagram feeds you have set up will be found in this list. 

How are the results ordered?

  • If you have chosen to display a user’s feed (e.g. @ScreenCloud), the images will be shown chronologically. If you have chosen to show images relating to a hashtag they will be shown according to Instagram’s algorithm. This may mean that the posts at the top have a significant ‘ranking’ factor. This could be a high engagement in the form of likes and comments or because the post has been created by a popular Instagram user. 

How long is each post shown for?

  • The wall is a live scrolling feed. You can view the timing of this when previewing the app before adding it to a playlist.

What happens when the end of the feed or hashtag is reached?

  • Once all of the posts have shown on the live scrolling wall, the posts begin to show again from the beginning. There is no break or obvious sign to the viewer, the results seamlessly flip back to the start of the feed. 

Why do I have to log in through Instagram before my results can be shown?

  • In order to show a feed from Instagram on a digital signage wall, you have to log in and prove that you are a user. 


If you have any additional questions or concerns on the Instagram app, or any other questions or feedback about your ScreenCloud Membership, feel free to reach out to our support team at or give us a call at +1-415-449-5426, then follow the prompts to reach support. 


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